Does your USP and some form of proof that you can deliver on this promise appear above the fold on the first page of your website along with a call to action? Above the fold means that visitors will see the information as soon as they open the page you are directing them to without having to scroll down for the information. If they have to scroll down, they may never see the information so make sure your most powerful information appears first.
People process information differently, so if you can present material in text, audio and video formats, you maximize your chances of your visitor getting your message. Some people learn best by reading, others by listening and others by watching.
Offer a guarantee and proof that your product performs as you claim. Money back guarantees transfer the risk of purchasing back to you from the buyer. Essentially the buyer is trying your product rather than making a final purchase because they can always get their money back if not satisfied. this helps to ease potential customers’ fear of purchasing especially when combined with proof such as testimonials, endorsements, test results and any other information showing that your product works as claimed.
Upsells are another way to increase revenues from your website. This simply means that, during the checkout process or immediately after the sale, the buyer is given the option to purchase a complementary product often at a discount. See Go Daddy’s checkout process for an extreme example – they are doing it because it works. The best time to make an additional sale is when the customer is already in the buying mode. These can significantly increase your average transaction amount and are often either overlooked or not even considered by most vendors.
The last method we will consider here, although there are others, is affiliate arrangements. By offering complementary products from other vendors in exchange for a share of the revenue, you can use your website to create an additional stream of revenue. This is a win-win-win situation in that it provides your customers with another product of value to them, it helps your affiliate partner by providing them with additional sales and it provides you with more revenue with little effort. Obviously, you will only want to offer products that are of value to your customers and work with vendors whose products you have thoroughly investigated before offering them to your customers.
These are a few of the many ways that you can get more productivity from your website.