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You are here: Home / Archives for Stan Robinson, Jr.

February 1, 2016 by Stan Robinson, Jr. 4 Comments

7 Steps to Building Business Relationships

Global network dreamstime_17879071Many of us are networking by meeting people online and collecting business cards at live events. Ideally, we will follow-up with those we have met with a “Good meeting you” email, but then what?

Here are some tips for moving from a contact to a mutually beneficial business relationship.

1. Clearly understand who you want to meet. How would you describe the perfect client or customer for your business? This could be by title, function, industry, location, income, age, gender or any combination of attributes. It is also helpful to have a profile of your ideal partners, suppliers and anyone else who is important to your professional success. In addition to being clear in your own mind about who you want to connect with, defining the criteria that fit your ideal prospect helps you search for contacts with tools such as LinkedIn and other online databases. [Read more…]

Filed Under: Blog Tagged With: business networking, business relationships, linkedin

January 8, 2015 by Stan Robinson, Jr. Leave a Comment

How to Set Up a Referral System

Many books have been writing on the topic of referrals, this will simply be a summary of some tips that can help you get started and considerations to think about.

[Read more…]

Filed Under: Blog Tagged With: professional networking, referrals

November 4, 2014 by Stan Robinson, Jr. Leave a Comment

Why Real Estate Professionals Should Use LinkedIn

Why is LinkedIn an important tool for today’s real estate professional? It is one of the first places potential business partners, prospects and others will go to learn more about you when considering doing business with you. They may Google your name, but understand that your LinkedIn Profile will appear near the top of the search results for your name.

[Read more…]

Filed Under: Blog Tagged With: linkedin, real estate

October 1, 2014 by Stan Robinson, Jr. Leave a Comment

How to Structure Your LinkedIn Summary

When people visit your LinkedIn Profile, they look at your photo and professional headline first. Next, however, they look at your Summary which is the most read section of your Profile. Your Summary provides you with 2000 characters of space, more than enough to explain what you are about and what value you provide. [Read more…]

Filed Under: Blog Tagged With: linkedin, LinkedIn Profile, LinkedIn Summary

September 4, 2014 by Stan Robinson, Jr. Leave a Comment

Social Media – Beyond Marketing

 

SM Logos Alan Reeves

 

 

 

 

 

 

Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more…]

Filed Under: Blog Tagged With: employee advocacy, social business, social media, social recruiting

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