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7 Steps to Building Business Relationships

Global network dreamstime_17879071Many of us are networking by meeting people online and collecting business cards at live events. Ideally, we will follow-up with those we have met with a “Good meeting you” email, but then what?

Here are some tips for moving from a contact to a mutually beneficial business relationship.

1. Clearly understand who you want to meet. How would you describe the perfect client or customer for your business? This could be by title, function, industry, location, income, age, gender or any combination of attributes. It is also helpful to have a profile of your ideal partners, suppliers and anyone else who is important to your professional success. In addition to being clear in your own mind about who you want to connect with, defining the criteria that fit your ideal prospect helps you search for contacts with tools such as LinkedIn and other online databases. [Read more…]

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How to Set Up a Referral System

Many books have been writing on the topic of referrals, this will simply be a summary of some tips that can help you get started and considerations to think about.

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Why Real Estate Professionals Should Use LinkedIn

Why is LinkedIn an important tool for today’s real estate professional? It is one of the first places potential business partners, prospects and others will go to learn more about you when considering doing business with you. They may Google your name, but understand that your LinkedIn Profile will appear near the top of the search results for your name.

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How to Structure Your LinkedIn Summary

When people visit your LinkedIn Profile, they look at your photo and professional headline first. Next, however, they look at your Summary which is the most read section of your Profile. Your Summary provides you with 2000 characters of space, more than enough to explain what you are about and what value you provide. [Read more…]

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Social Media – Beyond Marketing

 

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Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more…]