Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]
The founders of LinkedIn intended for its members to use it to leverage and map their personal business networks. This in turn would help them to become more successful professionally.
Like many other social media networks, as features have been added, LinkedIn has morphed into a platform that can now serve a variety of purposes. Let’s look at two approaches to building your LinkedIn network.
Relationships have always been fundamental to success in business. We normally think of person to person relationships in this context, but this can also include relationships with a larger audience, community or market. Here the topic will be organizing your person to person network in order to accomplish your professional goals. [Read more…]
As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]