Facebook and LinkedIn both offer Company Pages designed for businesses, brands and organizations to showcase what they offer. One of the principles behind Company Pages is making it convenient for your audience to find you on their preferred platform. If you have prospects that never close Facebook, why not engage with them there rather than forcing them to visit your website to learn about you?
Here are some of the similarities and differences between Facebook and LinkedIn Company Pages.
Both Facebook and LinkedIn enable you to support your business with social proof, by showing visitors if anyone they know likes, follows or recommends your Page.
Visitors can Follow your LinkedIn Page or Like your Facebook Page, which enables them to receive updates published by each page. However, as we will see there is a big difference in the organic reach of posts to Facebook and LinkedIn pages.
Both Facebook and LinkedIn enable you to have multiple administrators for your Page and assign different permissions to each Administrator.
Naturally, both encourage users to purchase ads to drive visitors to their Pages.
The most obvious difference is that Facebook has over a billion users, while LinkedIn has about 414 million users.
Facebook has throttled the organic reach of posts to your Page such that less than 10% of your fans will normally see your posts. You can of course pay for advertising to reach a larger portion of your audience. At this point, it appears that LinkedIn shows posts to your entire audience of followers or at least substantially higher percentage than Facebook.
Facebook has far more third party applications supporting it than LinkedIn.
LinkedIn enables you to send updates to demographically targeted segments of your audience, while Facebook only allows segmenting posts by location and language.
In order to get analytics from Facebook’s Insights, you need to have a minimum of 30 Likes for your Page. LinkedIn does not require a minimum number of Followers for you to access its Insights feature.
To sign up for a Facebook Page you do not need to have an e-mail address which includes your company’s domain, but LinkedIn does have this requirement. You cannot use your Yahoo or Gmail account, for example, when creating a LinkedIn Page.
Facebook is the platform of choice if you want to reach consumers, while LinkedIn is ideal for reaching businesses and professionals. If one of your business goals is raising the level of awareness about your company, then you should be on Facebook because of its reach. However, as a small business, creating sales needs to be your top priority so you must prioritize the resources you devote to Facebook and LinkedIn based on their ability to enhance your sales efforts.
Please let us know how you are making Facebook and LinkedIn Company Pages work for you.