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Why Do I Need a Mobile Marketing Strategy?

If it seems like customers and technology are changing faster than ever, it’s because they are. You may feel like you are just starting to hear about mobile on the heels of this social media craze. After all, what’s the hurry when you are still trying to figure out whether you need to be on Facebook, Twitter, Google Places, Yelp and now there is this Google+ thing people are talking about.

If you are a local business relying on foot traffic to keep the bills paid, then adding a mobile marketing to your existing marketing strategy is no longer optional. Yes, you will want to have a knowledgeable professional help you (a topic for another article), but be assured that you will get a great return on your investment in this technology.  [Read more…]

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Social Media in the B2B Market

The impact of social media on business is a hot topic today. Though social media was not originally designed as a marketing tool, it should be an essential part of your marketing strategy. The caveat is that it must be used properly in order to avoid alienating the community you are trying to reach. The social aspect of social media demands that you become part of the conversations occurring online and ideally offer some value to the community in the form of helpful comments before asking for anything in return.

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How Can I Generate More Revenue from My Website?

Once you have made the investment to get your website up and running, a logical next step is to maximize the amount of revenue generated from it. Following are some ideas on how to make your website produce more revenue for your business, through both direct and indirect sales. Even if you are not selling products directly from your website, it can help to facilitate the sales process through other channels by giving potential customers reasons to buy from you.

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Why Websites In the Age of Social Media?

Are websites really necessary in this age of social media? Given the explosion in social media’s popularity, reach and the ability to show a measurable ROI, this is a question that is often raised. Social media platforms such as Facebook offer businesses the ability to establish a presence on the web and generate traffic without the expense and technical expertise required to have a website built. Facebook boasts a user base of 750 million and climbing with the added benefit that users can use it for not only socializing, but finding information, helping with shopping and a variety of other daily activities.

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