If it seems like customers and technology are changing faster than ever, it’s because they are. You may feel like you are just starting to hear about mobile on the heels of this social media craze. After all, what’s the hurry when you are still trying to figure out whether you need to be on Facebook, Twitter, Google Places, Yelp and now there is this Google+ thing people are talking about.
If you are a local business relying on foot traffic to keep the bills paid, then adding a mobile marketing to your existing marketing strategy is no longer optional. Yes, you will want to have a knowledgeable professional help you (a topic for another article), but be assured that you will get a great return on your investment in this technology. [Read more…]