LinkedIn routinely gets mentioned in the same breath as other social media platforms, but is distinctly different from Facebook, Twitter, Google+ and others. Conceived as a professional network rather than a social network, LinkedIn has stayed true to its mission of helping the world’s professionals become more productive and successful. [Read more…]
Many books have been writing on the topic of referrals, this will simply be a summary of some tips that can help you get started and considerations to think about.
Why is LinkedIn an important tool for today’s real estate professional? It is one of the first places potential business partners, prospects and others will go to learn more about you when considering doing business with you. They may Google your name, but understand that your LinkedIn Profile will appear near the top of the search results for your name.
When people visit your LinkedIn Profile, they look at your photo and professional headline first. Next, however, they look at your Summary which is the most read section of your Profile. Your Summary provides you with 2000 characters of space, more than enough to explain what you are about and what value you provide. [Read more…]
Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more…]