For those who want to develop relationships with business and professional communities, LinkedIn should be an essential element in their marketing strategy. With over 175 million members, LinkedIn is the largest online business network in the world. Using it effectively will pay dividends for your business, and if your business is not on LinkedIn, you will lose credibility as more people come to rely on LinkedIn when searching for information on businesses. [Read more…]
Google+ is widely viewed as Google’s latest attempt at entering the social media space. However, Google is positioning Google+ as an upgrade to the Google platform, rather than simply a social media platform. It will become an umbrella which eventually incorporates all of Google’s applications. Google’s mission is to “organize the world‘s information and make it universally accessible and useful” so Google+ is a logical next step. [Read more…]
Many business owners and professionals are still reluctant to add social media to their marketing strategy because of perceived risks. However, social media has already gone mainstream and you may be risking more by remaining out of the social media conversation than you do by strategically participating. [Read more…]
Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]
Social media is an inexpensive, yet powerful way to reach a huge audience with your products, services and ideas. Here are seven ways that small businesses can use social media.