The power of LinkedIn as a tool for listening and learning is often overlooked. As the world’s premier online professional network, thousands of discussions take place there every day with many being accessible by search to members. Following are some of the ways that you can use LinkedIn to learn more about topics and people of interest to you. [Read more…]
Why Content Marketing for Professional Services?
Professional services firms should develop a content strategy in order to help build and retain their client base. The level of competition between services firms continues to increase and some functions, such as tax services, are being offered by overseas firms for far less money. One way to stand out from competitors is to tell your story through various media channels available today and to offer relevant, useful content for your audience. [Read more…]
Getting Started on LinkedIn
LinkedIn is the largest professional network in the social media space, with over 400 million subscribers and a goal of reaching the approximately 3.3 billion people in the global workforce. For those new to LinkedIn or looking to improve their profile, here are some tips. [Read more…]
Use LinkedIn to Showcase Your Personal Brand
In today’s ever changing economy there has never been a greater need for each professional to develop their own personal brand. Employees can expect to change jobs and careers more frequently than they have in the past whether it be by choice or not. LinkedIn is the ideal platform for you to showcase your personal brand as an employee or business owner. [Read more…]
LinkedIn for Job Search
As a tool for job search LinkedIn’s usefulness extends far beyond serving as a place to post your resume online. Here are some basic tips for using LinkedIn as part of your strategy when transitioning between employers. [Read more…]
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