The impact of social media on business is a hot topic today. Though social media was not originally designed as a marketing tool, it should be an essential part of your marketing strategy. The caveat is that it must be used properly in order to avoid alienating the community you are trying to reach. The social aspect of social media demands that you become part of the conversations occurring online and ideally offer some value to the community in the form of helpful comments before asking for anything in return.

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