In today’s ever changing economy there has never been a greater need for each professional to develop their own personal brand. Employees can expect to change jobs and careers more frequently than they have in the past whether it be by choice or not. LinkedIn is the ideal platform for you to showcase your personal brand as an employee or business owner. [Read more…]
Are websites really necessary in this age of social media? Given the explosion in social media’s popularity, reach and the ability to show a measurable ROI, this is a question that is often raised. Social media platforms such as Facebook offer businesses the ability to establish a presence on the web and generate traffic without the expense and technical expertise required to have a website built. Facebook boasts a user base of 750 million and climbing with the added benefit that users can use it for not only socializing, but finding information, helping with shopping and a variety of other daily activities.