As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
Facebook Pages and Facebook Groups – What’s the Difference?
Facebook provides both Pages and Groups. What’s the difference and when does it make sense to use one or the other? [Read more…]
What’s Happening in the Social Media Marketing Industry.
Social Media Examiner recently released its latest report on the state of the social media marketing industry. These are a few of the results that I found interesting. [Read more…]
Facebook vs. LinkedIn Company Pages
Facebook and LinkedIn both offer Company Pages designed for businesses, brands and organizations to showcase what they offer. One of the principles behind Company Pages is making it convenient for your audience to find you on their preferred platform. If you have prospects that never close Facebook, why not engage with them there rather than forcing them to visit your website to learn about you? [Read more…]
How to Use Social Media to Research Your Market
Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]