As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
What’s Happening in the Social Media Marketing Industry.
Social Media Examiner recently released its latest report on the state of the social media marketing industry. These are a few of the results that I found interesting. [Read more…]
What’s Different About Google +?
Google+ is widely viewed as Google’s latest attempt at entering the social media space. However, Google is positioning Google+ as an upgrade to the Google platform, rather than simply a social media platform. It will become an umbrella which eventually incorporates all of Google’s applications. Google’s mission is to “organize the world‘s information and make it universally accessible and useful” so Google+ is a logical next step. [Read more…]