LinkedIn represents your professional identity so it should reflect your current professional situation and projects. You will get the most value from LinkedIn by regularly updating your profile so viewers understand the value you provide as a business person. In the same vein you will want to periodically review your strategy for connecting with others on LinkedIn based on your current business goals.
When people visit your LinkedIn Profile, they look at your photo and professional headline first. Next, however, they look at your Summary which is the most read section of your Profile. Your Summary provides you with 2000 characters of space, more than enough to explain what you are about and what value you provide. [Read more…]