SHR Marketing

Follow Us

You are here: Home / Archives for linkedin

by Leave a Comment

LinkedIn Endorsements – How Do They Work?

LinkedIn has added a number of new features since September of 2012. The Influencers blog, real-time notifications, Endorsements, enhancements to the mobile application and Company Page improvements are recent additions. These new features are apart from the changes to the personal Profile page.

The new Endorsements feature has probably raised the most questions among the user community. Is it replacing Recommendations? How do others endorse you and what exactly are they endorsing? Should you endorse someone that you have not worked with directly? [Read more…]

by Leave a Comment

Facebook vs. LinkedIn Company Pages

Facebook and LinkedIn both offer Company Pages designed for businesses, brands and organizations to showcase what they offer. One of the principles behind Company Pages is making it convenient for your audience to find you on their preferred platform. If you have prospects that never close Facebook, why not engage with them there rather than forcing them to visit your website to learn about you? [Read more…]

by 2 Comments

Using LinkedIn for Profitable Business Connections

For those who want to develop relationships with business and professional communities, LinkedIn should be an essential element in their marketing strategy. With over 175 million members, LinkedIn is the largest online business network in the world. Using it effectively will pay dividends for your business, and if your business is not on LinkedIn, you will lose credibility as more people come to rely on LinkedIn when searching for information on businesses.  [Read more…]

by Leave a Comment

How to Use Social Media to Research Your Market

Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]

by Leave a Comment

7 Ways Small Businesses Can Use Social Media

Social media is an inexpensive, yet powerful way to reach a huge audience with your products, services and ideas. Here are seven ways that small businesses can use social media.

[Read more…]