Perry Marshall’s book 80/20 Sales and Marketing is beyond thought provoking. Just when you think you appreciate the power of the 80/20 rule, Marshall introduces another concept that further expands your thinking. [Read more…]
7 Ways To Increase The Value You Offer To Your Customers
There are a number of ways that you can increase the actual or perceived value of what you offer. This can set you apart from competitors, justify higher prices and help you position your business as a leader in your marketplace. [Read more…]