Perry Marshall’s book 80/20 Sales and Marketing is beyond thought provoking. Just when you think you appreciate the power of the 80/20 rule, Marshall introduces another concept that further expands your thinking. [Read more…]
7 Ways To Increase The Value You Offer To Your Customers
There are a number of ways that you can increase the actual or perceived value of what you offer. This can set you apart from competitors, justify higher prices and help you position your business as a leader in your marketplace. [Read more…]
Why Do I Need a Mobile Marketing Strategy?
If it seems like customers and technology are changing faster than ever, it’s because they are. You may feel like you are just starting to hear about mobile on the heels of this social media craze. After all, what’s the hurry when you are still trying to figure out whether you need to be on Facebook, Twitter, Google Places, Yelp and now there is this Google+ thing people are talking about.
If you are a local business relying on foot traffic to keep the bills paid, then adding a mobile marketing to your existing marketing strategy is no longer optional. Yes, you will want to have a knowledgeable professional help you (a topic for another article), but be assured that you will get a great return on your investment in this technology. [Read more…]