Perry Marshall’s book 80/20 Sales and Marketing is beyond thought provoking. Just when you think you appreciate the power of the 80/20 rule, Marshall introduces another concept that further expands your thinking. [Read more…]
7 Ways To Increase The Value You Offer To Your Customers
There are a number of ways that you can increase the actual or perceived value of what you offer. This can set you apart from competitors, justify higher prices and help you position your business as a leader in your marketplace. [Read more…]
5 Content Marketing Ideas For Small Businesses
Small businesses can leverage their knowledge, the resources they have already created and the knowledge of others through content marketing. The idea behind content marketing is to use informative content to build relationships with your target market. Content simply means information in written, audio or visual form that informs, educates, inspires or entertains your audience. [Read more…]
7 Ways Small Businesses Can Use Social Media
Social media is an inexpensive, yet powerful way to reach a huge audience with your products, services and ideas. Here are seven ways that small businesses can use social media.
Social Media in the B2B Market
The impact of social media on business is a hot topic today. Though social media was not originally designed as a marketing tool, it should be an essential part of your marketing strategy. The caveat is that it must be used properly in order to avoid alienating the community you are trying to reach. The social aspect of social media demands that you become part of the conversations occurring online and ideally offer some value to the community in the form of helpful comments before asking for anything in return.