LinkedIn represents your professional identity so it should reflect your current professional situation and projects. You will get the most value from LinkedIn by regularly updating your profile so viewers understand the value you provide as a business person. In the same vein you will want to periodically review your strategy for connecting with others on LinkedIn based on your current business goals.
In today’s ever changing economy there has never been a greater need for each professional to develop their own personal brand. Employees can expect to change jobs and careers more frequently than they have in the past whether it be by choice or not. LinkedIn is the ideal platform for you to showcase your personal brand as an employee or business owner. [Read more…]