SHR Marketing

Follow Us

  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • Home
  • About
  • Services
    • LinkedIn Training & Workshops
    • Social Selling Training & Workshops
    • Copywriting
      • Copywriting Samples
  • Blog
  • Contact Us
You are here: Home / Archives for professional networking

January 17, 2017 by Stan Robinson Leave a Comment

Why You Need A CRM System

CRM logos

A basic CRM (Customer Relationship Management) system enables a business to keep a record of their prospect and customer information, keep track of communications with these individuals and keep a calendar and record of past and future interactions with them. Although CRM systems are usually associated with sales teams, there capabilities can be used by anyone needing a way to maintain a searchable database of contacts, organize contacts, track communications and interactions with contacts and schedule their communications.

Contact Information

First, it gives you a central place where anyone on your team can access contact information for your customers, prospects, vendors, partners and others you interact with. This includes name, company, phone, email, physical address, and so forth.

Communications

Second, it enables you to keep track of your communications with them. It can capture emails you’ve sent and received, and you can add notes about meetings and phone conversations. Needless to say this information is invaluable, particularly when you have a change in staff and someone new has to take over an account.

Calendar

The calendar feature helps you avoid letting too much time pass between contacts and you can schedule follow-ups and other tasks a day, week, month or year out and not have to worry about remembering them. The CRM system will alert you when these activities are due.

All of us have had instances where we lost opportunities with prospects simply because we forgot to stay in touch with them. When they were ready to purchase we were out of sight and out of mind and they bought from someone else. While an email marketing system can help automate the process of staying top of mind with your community, a CRM system is even more fundamental.

Social CRM

The best CRM systems also include a social component such that they import information and updates from the social media profiles of your contacts. This helps you gain more insights into what issues they may be dealing with, whether they are attending events that may be of interest to you and a variety of other valuable information.

Social CRM tools such as Nimble go beyond this to not only pull in data from social signals but also automatically build individual and company profiles based on information publicly available. One goal of a system like this is to remove as much of the manual work as possible from thee process of creating and updating records. This is brilliant since sales professionals are notorious for avoiding administrative tasks at all costs. The lack of regular use by the sales staff, particularly outside reps, is one of the main reasons why CRM implementations are not successful.

You have to get into the habit of using and updating your CRM system on a daily basis for it to be most effective for you. This is a habit that will pay you tremendous dividends in terms of increased sales, repeat business and improved customer satisfaction.

If you are using a CRM system, how are you making it work for you? Please let us know about your experience in the Comments.

Filed Under: Blog Tagged With: business networking, business relationships, CRM, CRM System, Customer Relationship Management, professional networking

June 19, 2015 by Stan Robinson Leave a Comment

Who Should I Connect With on LinkedIn?

How do you determine who you should connect with when doing professional networking? Connecting with others is easier than ever which, like many things, is a double edged sword. It is great that social media provides more channels through which you can reach those you want to meet, but it is also easy to get overwhelmed by the variety of choices available to you. In addition, you can quickly build a large network of people who can only be of marginal help to you (and vice versa) which makes it more difficult to keep up with those who can help you the most. [Read more…]

Filed Under: Blog Tagged With: linkedin, professional networking

January 8, 2015 by Stan Robinson, Jr. Leave a Comment

How to Set Up a Referral System

Many books have been writing on the topic of referrals, this will simply be a summary of some tips that can help you get started and considerations to think about.

[Read more…]

Filed Under: Blog Tagged With: professional networking, referrals

February 8, 2013 by Stan Robinson, Jr. Leave a Comment

How Do I Manage My LinkedIn Connections?

As your connections on LinkedIn begin to grow, it becomes more difficult to manage them. We will cover some ideas that will make your life easier in terms of keeping up with your LinkedIn network. [Read more…]

Filed Under: Blog Tagged With: linkedin, professional networking, social media, social media marketing, social media strategy

January 2, 2013 by Stan Robinson, Jr. Leave a Comment

LinkedIn Endorsements – How Do They Work?

LinkedIn has added a number of new features since September of 2012. The Influencers blog, real-time notifications, Endorsements, enhancements to the mobile application and Company Page improvements are recent additions. These new features are apart from the changes to the personal Profile page.

The new Endorsements feature has probably raised the most questions among the user community. Is it replacing Recommendations? How do others endorse you and what exactly are they endorsing? Should you endorse someone that you have not worked with directly? [Read more…]

Filed Under: Blog Tagged With: linkedin, professional networking, social media platforms, social media strategy

LinkedIn Services

7 LinkedIn Tips for Sales

Powerful LinkedIn tips to increase your sales productivity.

Recent Posts

  • LinkedIn Deserves Some Love
  • Why You Need A CRM System
  • Leveraging LinkedIn as a Sales Professional
  • Do I Need A LinkedIn Premium Account?
  • 7 Steps to Building Business Relationships

Search Form

  • Home
  • About
  • Services
  • Blog
  • Contact Us

© 2023 www.shrmarketing.com · Rainmaker Platform · Privacy Policy