As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
7 Ways To Increase The Value You Offer To Your Customers
There are a number of ways that you can increase the actual or perceived value of what you offer. This can set you apart from competitors, justify higher prices and help you position your business as a leader in your marketplace. [Read more…]
5 Content Marketing Ideas For Small Businesses
Small businesses can leverage their knowledge, the resources they have already created and the knowledge of others through content marketing. The idea behind content marketing is to use informative content to build relationships with your target market. Content simply means information in written, audio or visual form that informs, educates, inspires or entertains your audience. [Read more…]