As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
Small businesses can leverage their knowledge, the resources they have already created and the knowledge of others through content marketing. The idea behind content marketing is to use informative content to build relationships with your target market. Content simply means information in written, audio or visual form that informs, educates, inspires or entertains your audience. [Read more…]
Many business owners and professionals are still reluctant to add social media to their marketing strategy because of perceived risks. However, social media has already gone mainstream and you may be risking more by remaining out of the social media conversation than you do by strategically participating. [Read more…]
Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]
Social media is an inexpensive, yet powerful way to reach a huge audience with your products, services and ideas. Here are seven ways that small businesses can use social media.