LinkedIn is the largest professional network in the social media space, with over 400 million subscribers and a goal of reaching the approximately 3.3 billion people in the global workforce. For those new to LinkedIn or looking to improve their profile, here are some tips. [Read more…]
What’s Happening in the Social Media Marketing Industry.
Social Media Examiner recently released its latest report on the state of the social media marketing industry. These are a few of the results that I found interesting. [Read more…]
How Do I Manage My LinkedIn Connections?
As your connections on LinkedIn begin to grow, it becomes more difficult to manage them. We will cover some ideas that will make your life easier in terms of keeping up with your LinkedIn network. [Read more…]
Building Trust with Social Media
Social media gives you the ability to provide social proof for the claims you make about your products. In the past consumers relied on information provided by vendors because there were few alternatives. Today there is an abundance of information and shoppers have to figure out what information is true. [Read more…]
Facebook vs. LinkedIn Company Pages
Facebook and LinkedIn both offer Company Pages designed for businesses, brands and organizations to showcase what they offer. One of the principles behind Company Pages is making it convenient for your audience to find you on their preferred platform. If you have prospects that never close Facebook, why not engage with them there rather than forcing them to visit your website to learn about you? [Read more…]