Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]
As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
We see social media everywhere and most small business owners are aware that they should consider it as part of their marketing strategy. Unfortunately, it is easy to use social media ineffectively unless you have some guidelines. Try not to make these mistakes in your social media marketing. [Read more…]
As your connections on LinkedIn begin to grow, it becomes more difficult to manage them. We will cover some ideas that will make your life easier in terms of keeping up with your LinkedIn network. [Read more…]
LinkedIn has added a number of new features since September of 2012. The Influencers blog, real-time notifications, Endorsements, enhancements to the mobile application and Company Page improvements are recent additions. These new features are apart from the changes to the personal Profile page.
The new Endorsements feature has probably raised the most questions among the user community. Is it replacing Recommendations? How do others endorse you and what exactly are they endorsing? Should you endorse someone that you have not worked with directly? [Read more…]