Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more…]
LinkedIn is the largest professional network in the social media space, with over 400 million subscribers and a goal of reaching the approximately 3.3 billion people in the global workforce. For those new to LinkedIn or looking to improve their profile, here are some tips. [Read more…]
Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]
As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
LinkedIn has made a number of changes this year, some helpful, others not as much. [Read more…]