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You are here: Home / Archives for social media

September 4, 2014 by Stan Robinson, Jr. Leave a Comment

Social Media – Beyond Marketing

 

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Social media marketing receives most of the attention, but there are other powerful applications for social media technologies outside of marketing. Let’s have a look at how social media can be used to monitor your brand’s reputation, improve customer service and attract employees who are a good fit for your organization. [Read more…]

Filed Under: Blog Tagged With: employee advocacy, social business, social media, social recruiting

June 4, 2014 by Stan Robinson, Jr. Leave a Comment

Getting Started on LinkedIn

LinkedIn is the largest professional network in the social media space, with over 400 million subscribers and a goal of reaching the approximately 3.3 billion people in the global workforce. For those new to LinkedIn or looking to improve their profile, here are some tips.  [Read more…]

Filed Under: Blog Tagged With: linkedin, social media, social media marketing, social media platforms

February 13, 2014 by Stan Robinson, Jr. Leave a Comment

Using Social Media to Research Your Market

Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]

Filed Under: Blog Tagged With: market research, social media, social media strategy

October 19, 2013 by Stan Robinson, Jr. Leave a Comment

Which Social Media Platform Should I Start With?

As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear.  [Read more…]

Filed Under: Blog Tagged With: facebook, Google+, linkedin, small business, small business marketing, social media, social media strategy, twitter

August 26, 2013 by Stan Robinson, Jr. Leave a Comment

What’s New on LinkedIn

LinkedIn has made a number of changes this year, some helpful, others not as much. [Read more…]

Filed Under: Blog Tagged With: linkedin, LinkedIn features, social media

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