As a small business owner or professional, before you jump into social media and start setting up your profiles, there are some things you may want to consider. First, you should determine whether you have the resources to follow through on any social media initiatives that you start. Do you have someone in-house who is interested in social media and can dedicate the time to make it work? Or do you have the finances to hire an outside resource to help? Second, make sure your marketing message is clear. [Read more…]
Sales professionals are becoming aware of the value of Twitter as a sales tool. The tendency is to look at Twitter’s limitations in terms of the brevity of the messages you can send, but its power lies in other areas.
Here are 5 ways that you can use Twitter to increase your sales productivity. [Read more…]
Social Media Examiner recently released its latest report on the state of the social media marketing industry. These are a few of the results that I found interesting. [Read more…]
Like many people, when I first heard of Twitter, my reaction was “What in the world can you do in 140 characters that has any value?” Well, now we know…
There are currently over 500 million Twitter profiles and about 340 million tweets a day were sent in 2012. Here are some of the reasons why Twitter has emerged as a useful social media tool.
Twitter was originally designed for use on mobile devices and this is one of the factors fueling its growth as it rides the waves of growth in both social and mobile technologies. The fact that Twitter makes it convenient to send, receive and share messages while users are on the go has helped to contribute to its rise in popularity.
Real time reporting
Twitter gives eyewitnesses the opportunity to share their take on what they are watching as it happens. Messages can be easily viewed, shared and searched all of which are essential to making it a useful platform. Twitter has become so wide spread that journalists now use it as a source of breaking news.
If you want to find out what is catching people’s attention right now, Twitter provides an easy way to find out with Trends. Granted, not everyone is on Twitter and many of these trends are very short term. However, as data mining becomes increasingly sophisticated, this type of information will be combined with other data to provide valuable insights for researchers of all kinds.
Raising your visibility
You can build a large following on Twitter if you work at it consistently. In addition, since you can follow someone and view their public conversations, Twitter is a great tool for connecting with people you would not ordinarily be able to reach. You can actually pop up on the radar of a CEO, celebrity or decision maker by commenting on their tweets and retweeting their content. In most cases, this is virtually impossible through traditional channels of communication.
Let us know how Twitter has worked for you in your business.
Much has been written about using social media to reach prospective buyers and influencers, here we will look at how small businesses and professionals can effectively use social media as a market research tool. [Read more…]